Revitalising your brand online during #lockdown2020 — using this time to protect your business

Revitalising your brand online during #lockdown2020 — using this time to protect your business

COVID-19 is an incredibly sensitive subject at this point in time — in fact, let's not even begin to talk about it (I'll even hold my tongue for 5 minutes about the lockdown protests 🤦‍♀️). What I want to talk about is the period of time this virus is giving us: Self-isolation. In my own [...]

Do I really want to be an Instagram influencer? — digging into virtual public shaming

Do I really want to be an Instagram influencer? — digging into virtual public shaming

This is going to be a real honest post, and will probably be even more poorly written than my usual posts -- just a heads up. The first time I joined Instagram, it was circa 2011 -- about one year after the app was released. It was borne a place of cat photos and ugly [...]

Let’s talk about…. influencer marketing — survival of the most popular

Let’s talk about…. influencer marketing — survival of the most popular

Last week I received some backlash on social media. I know, who doesn't nowadays right? This particular person's problem with me was that my "product placement" was terribly placed. I was told to get a job instead of writing "fake reviews", followed by some defamatory remarks insinuating I don't do anything of any real purpose. [...]